Here’s how it works
Suppose you do a sampling in a busy shopping area. Within a radius of, say, 50 meters, GeoSpark captures all mobile IDs. The ID’s of the people who physically interact with your brand, but also of those who notice your activity. This is how we generate real-time interaction data, completely privacy proof. The collected IDs are analyzed and segmented by age, gender and interest.
Quick digital follow-up
Within 24 to 48 hours, the digital follow-up starts: a hyper-targeted campaign via Instagram or TikTok, for example. Personalized per target group and only visible to people who were actually there. Incentives such as a cashback or coupon then ensure direct conversion and maximum relevance.
GEOSPARK AT A GLANCE
- Determine location & radius
- Capture mobile IDs of passers-by
- Demographic segmentation
- Digital tracking (Insta, TikTok etc.)
- Link with cashback or coupon
- Measure effectiveness
