TROPICANA SAMPLING DOOR TO DOOR
Tropicana challenge: (finding the consumer at the selected touch points, with a focus on breakfast. Deliver @home: Guerrilla tour / sampling tour where we bring the treat myself to you…
HBS managed the door to door campaign from A to Z (planning, promo teams, materials, reporting and analytics/surveys).
HBS builds strict guidelines to convert non users into users, creating brand love and push sales for Tropicana.