LAY’S SAMPLING

Setup of an experienced team to engage consumers and give the opportunity to try Lay’s in Belgium.

HBS manage the campaign from A to Z (planning, promo teams, materials, reporting and analytics/surveys).

HBS has strong processes to reach its mission (targeting, quality of execution, perfect serve, control, …).

HBS builds strict guidelines to convert non users into users, creating brand love and push sales for Lay’s.