SPECIAL T DEMO
Set up of a Special T Tour to engage consumers and give the opportunity to try and discover Special T in many malls.
HBS managed the campaign from A to Z (planning, promo teams, materials, reporting and analytics).
HBS has strong processes to reach its mission (targeting, quality of execution, perfect serve, control, …).
HBS builds strict guidelines to convert non users into users, creating brand love and push sales for Special T.