Proactively approaching new customers to support the activities. Introducing people to Marlene’s apple varieties.
HBS managed this campaign with the aim to provide consumers with a Marlene apple to familiarize them with the brand and inform them about the different types of apples.
from A to Z (planning, promo teams, materials, reporting and analytics/surveys).
HBS builds strict guidelines to convert non users into users, creating brand love and push sales for Marlene.