PEPSI MAX TASTE CHALLENGE
Can Pepsi MAX beat the best-selling cola based solely on taste?
The Pepsi MAX Taste Challenge put the test to the test and allows Pepsi MAX (without sugar) to compete with Coca-Cola Original (with sugar).
The Pepsi Max Taste Challenge is a “blind test” in which participants must taste a sip of each cola before giving their opinion. This concept has been delivered by PepsiCo.
HBS managed the campaign from A to Z (planning, promo teams, materials, reporting and analytics).
HBS managed that inspiring activation idea to build brand love, awareness and convert non users to users for Pepsi Max.