PEPSI MAX SAMPLING
Set up of an experienced ambassador team to engage consumers and give the opportunity to try Pepsi Max in Belgium & The Netherlands.
HBS managed the campaign from A to Z (planning, promo teams, materials, reporting and analytics/surveys).
HBS has strong processes to reach its clients mission (targeting, quality of execution, perfect serve, control, …).
HBS builds strict guidelines to convert non users into users, creating brand love and push sales for Pepsi Max.