NAKED SAMPLING
HBS developed a proposal for Naked front (or near) store sampling, to increase awareness of Naked amongst Delhaize Shopper & Target group.
HBS managed the campaign from A to Z (planning, promo teams, materials, reporting and analytics/surveys).
HBS has strong processes to reach its mission (targeting, quality of execution, perfect serve, control, …).
HBS builds strict guidelines to convert non users into users, creating brand love and push sales for Naked.