[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”intro” module_class=”_s-overlay” _builder_version=”4.27.2″ _module_preset=”default” background_color=”#080805″ min_height=”100vh” custom_padding=”14vw||0px||false|false” custom_padding_tablet=”10rem||0vw||false|false” custom_padding_phone=”130px||0vw||false|false” custom_css_main_element=”display: flex;||flex-direction: column;||overflow: hidden;” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”display: flex;||flex-direction: column;||justify-content: flex-end;” custom_css_main_element_phone=”display: flex;||flex-direction: column;”][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”text” module_class=”uw-row” _builder_version=”4.27.2″ _module_preset=”default” width=”100%” max_width=”1200px” custom_margin=”||||false|false” custom_padding=”|40px|3vw|40px|false|true” custom_padding_tablet=”|30px||30px|false|true” custom_padding_phone=”|20px|20px|20px|false|true” border_width_left=”2px” border_color_left=”#EBDED9″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”e69ff2a0-e97d-40f2-bc30-85514046a161″ header_text_color=”#E5007D” header_4_text_color=”#E5007D” custom_margin=”||0.5em||false|false” global_colors_info=”{}”]<\/p>\n
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[\/et_pb_text][et_pb_text module_class=”paragraph-lg js-fade-in” _builder_version=”4.27.2″ _module_preset=”e69ff2a0-e97d-40f2-bc30-85514046a161″ text_text_color=”#EBDED9″ text_font_size=”1.1vw” max_width=”60%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” custom_padding=”2vw||1vw|0px|false|false” custom_padding_tablet=”2rem||2rem|0px|true|false” custom_padding_phone=”1rem||1.5rem|0px|false|false” custom_padding_last_edited=”on|phone” border_color_left=”#080805″ locked=”off” global_colors_info=”{}”]Geen schattingen meer of buikgevoel, maar keiharde data. Met GeoSpark kun je sampling en live merkactivaties voortaan meten, segmenteren en direct digitaal opvolgen. Anders gezegd: we maken een slimme funnel van offline beleving naar online conversie. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”background” module_class=”_ukiyo” _builder_version=”4.27.2″ _module_preset=”default” background_image=”https:\/\/www.harderbetterstronger.com\/wp-content\/uploads\/2025\/06\/HBS_GeoSpark_Screen.jpg” background_position=”top_left” background_enable_video_mp4=”off” width=”100%” max_width=”100%” min_height_tablet=”” min_height_phone=”350px” min_height_last_edited=”on|phone” height=”52vw” height_tablet=”550px” height_phone=”60vw” height_last_edited=”on|tablet” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.2″ _module_preset=”default” background_color=”#EBDED9″ custom_padding=”6vw||6vw||false|false” custom_padding_tablet=”4rem||4rem||true|false” custom_padding_phone=”1.5rem||1.5rem||true|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” custom_padding_last_edited=”on|phone” module_class=”uw-row” _builder_version=”4.27.2″ _module_preset=”default” width=”100%” max_width=”1200px” custom_padding=”|40px||40px|false|true” custom_padding_tablet=”|30px||30px|false|true” custom_padding_phone=”|20px||20px|false|true” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: flex;” custom_css_main_element_phone=”display: block;”][et_pb_column type=”1_2″ _builder_version=”4.27.2″ _module_preset=”default” z_index=”3″ custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”|||0rem|false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_phone=”width: 60%;”][et_pb_text _builder_version=”4.27.2″ _module_preset=”e69ff2a0-e97d-40f2-bc30-85514046a161″ header_2_font=”–et_global_heading_font|||on|||||” header_2_text_color=”#F59C00″ positioning=”relative” z_index=”3″ custom_margin=”||1em||false|false” custom_margin_tablet=”||1em||false|false” custom_margin_phone=”||0.5em||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
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Stel, je doet een sampling in een druk winkelgebied. Binnen een straal van bijvoorbeeld 50 meter vangt GeoSpark alle mobiele ID\u2019s. Zowel van de mensen die fysiek contact maken met je merk als van degenen die de actie alleen hebben gezien. Zo genereer je real time interactiedata, volledig privacy proof. De verzamelde ID\u2019s worden geanalyseerd en gesegmenteerd op leeftijd, geslacht en interesse. <\/p>\n
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Binnen 24 tot 48 uur start de digitale follow-up: een hypergerichte campagne via bijvoorbeeld Instagram of TikTok. Gepersonaliseerd per doelgroep en alleen zichtbaar voor mensen die daadwerkelijk ter plekke waren. Incentives zoals een cashback of coupon zorgen vervolgens voor directe conversie en maximale relevantie. <\/p>\n
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GeoSparkDE IMPACT VAN SAMPLING EN MERKACTIVATIE KUN JE EINDELIJK \u00c9CHT METEN Geen schattingen meer of buikgevoel, maar keiharde data. Met GeoSpark kun je sampling en live merkactivaties voortaan meten, segmenteren en direct digitaal opvolgen. Anders gezegd: we maken een slimme funnel van offline beleving naar online conversie. Zo werkt hetStel, je doet een sampling in een druk winkelgebied. Binnen een straal van bijvoorbeeld 50 meter vangt GeoSpark alle mobiele ID\u2019s. Zowel van de mensen die fysiek contact maken met je merk als van degenen die de actie alleen hebben gezien. Zo genereer je real time interactiedata, volledig privacy proof. De verzamelde ID\u2019s worden geanalyseerd en gesegmenteerd op leeftijd, geslacht en interesse. Quick digital follow-upBinnen 24 tot 48 uur start de digitale follow-up: een hypergerichte campagne via bijvoorbeeld Instagram of TikTok. Gepersonaliseerd per doelgroep en alleen zichtbaar voor mensen die daadwerkelijk ter plekke waren. Incentives zoals een cashback of coupon zorgen vervolgens voor directe conversie en maximale relevantie. GEOSPARK IN HET KORT Locatie & radius bepalen Mobiele ID\u2019s passanten opvangen Demografisch segmenteren Digitaal opvolgen (Insta, TikTok etc.) Koppelen met cashback of coupon Effectiviteit meten Hoe GeoSpark voor jouw merk kan werken?Bel ons vandaag nog voor een afspraak.Miguel Groeneveld +31 621 97 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-3929","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n